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In today’s marketplace, being good at what you do is no longer enough. Prospects judge your credibility before they even meet you. And if your digital footprint doesn’t scream “trusted authority,” you’re already eliminated.
This is why you need this book.
Inside Authority Positioning for Financial Professionals, you’ll discover how to close the Authority Trust Gap™, establish yourself as the go-to expert in your niche, and create instant credibility using a proven system called the Authority Positioning Portfolio®—even if you’ve never been on TV or written a word of content.
This is what will happen for you:
You’ll learn how to stop being the best-kept secret in your city and finally stand out—without spending money on ads, hiring a PR firm, or posting daily on social media.
Status
Prestige
Trust
Credibility
The truth is, you can be seen as having the same level of credibility as top influencers in your industry ...you just haven’t amplified your expertise to the position of prestige needed to be seen as an Expert.
“Becoming a recognized expert in your field is the key to long term success. Authority Selling™, shows you how to do just that”
-Tom Hopkins, Americas #1 Sales Trainer & author of How to Master the Art of Selling and When Buyers Say No
Financial professionals want new clients so they typically try webinars, seminar events or purchase leads. The problem is, these prospects do not know who they are, don’t trust them, and they do not show up for the meeting or take the next step to work with the advisor...Authority positioning solves this.
Mike helps Financial Professionals who struggle with standing out from their competition, to become n instant celebrities on the powerful platforms of Publicity, Podcasting, and Publishing.
This creates omnipresence so they are seen as an Expert and Authority to attract more clients, increase profits and make more impact to go from a “Hidden Hero” to becoming THE In-Demand Trusted Advisor with Indestructible Authority so they Get Authority, Get Noticed, and Get Clients!
Mike is passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving.
You must CRUSH your competition by being the TRUSTED AUTHORITY & EXPERT.
Utilize unique and affordable marketing techniques and gain access to respected media outlets.
Position yourself as a trusted member in your industry, by using the lessons learned from this cutting-edge psychological research.
Land speaking engagements with other respected influential experts, so that your name also becomes synonymous with success.
Learn how "ZMOT" is relevant to building authority.
Pre-frame your own authority with the best exposure so that you can prove your value, even if you’re just getting started.
Authority Positioning for Financial Professionals, you’ll get access to…
The Authority Positioning that you need to maximize your credibility & trust, so that your prospects want to give you their money.
Powerful principles of psychology that you can use to leverage authority, social proof, and scarcity, to make more sales with less effort.
In this book you will not find sales scripts or how to overcome objections, there are plenty of other books that cover that. What you will find, is how to use your platform of Authority Positioning to separate yourself from your competition so that you become the obvious choice.
The 60 Day Guide to developing your "Authority Positioning Portfolio®".
And much more!
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