Getting Media Mentions once in nice (and essential), but one time isn’t enough to establish the level of authority you’re going to need to be recognized as the foremost authority in your sphere of influence. To create a pattern of authority involves extending your reach, so you automatically become a more credible voice, leading to more influence with your prospective customers.
Continue to build & create an online presence as the recognized leaders in your industry. We accomplish this through a series of interviews focusing specifically on your core services, these interviews will then be used to create content specifically designed to position you as subject matter experts and leader in your industry.
Imagine for just a second how it will look to your prospects and people they refer you, to see this level of authority positioning. Would it give you the leg-up over your competitors? I think so.
Can you think of the Top 10 Frequently Asked Questions you get from prospects? Maybe even 5 more "Should Ask" questions that if they knew to ask these deeper questions, the value of your solution would come alive!
Wouldn't you agree that if you answer these questions verbally, in email...or worse yet...merely in an FAQ section on your website, the most effective impact is NOT made? Why? Because you are selling them!
Take 3-6 of the best of these questions and do separate Authority Boost packages on each one....see where I'm going with this? Each month you have a new POWERFUL Authority Positioning Package created FOR you in just 20 minutes of your time on the phone. Google is indexing the interview and media mentions, you are getting them out to your prospects by email, social media, and your website....and what a creative way to answer those FAQ's!