Authority Positioning is the #1 business growth tool for bringing entrepreneurs out of obscurity and is the "Blue Ocean" marketing strategy that the top 3% of Influencers use to stand out as market leaders. This is a done-for-you solution to create and leverage your expertise to increase your revenues and effortlessly pull your prospects through the Buyers Journey to more easily convert them to new clients so you can enjoy seeing your brand elevated so far above your competitors that you render them irrelevant & obsolete, making you the obvious choice to your prospects!
YOU ALREADY UNDERSTAND
• The power of being seen as the Authoritative Expert and Thought Leader
• Influencers have a podcast
• Influencers have a book
BUT WHAT YOU MAY NOT FULLY UNDERSTAND
How to optimize them both to amplify your business development in the most unique and powerful way known to:
o Get past the gatekeeper to reach your best high-value prospects
o Interview keynote speakers and experts from industry events to be seen on their level
o Use content in your podcast and book (s) to pull your prospects through the Buyer’s Journey
o People want to work with Experts.
o With an Authority Positioning Portfolio™ – you are positioned as a recognized expert.
o It’s now easy for your prospects to justify the decision to work with you.
We empower you develop an Amazon book (or series) on specific topics focused on your competitive advantage, with your company’s name and picture on the cover…without writing a word! All you need to do is speak about what you know on a podcast interview (or episodes of your own show we can produce for you), and we do everything else to transcribe specific episodes into a series of Thought-Leadership books published on Amazon to elevate your firm far above your competitors! You will also receive 1-on-1 coaching to develop your strategy and integrate everything into your business development plan.
The Podcast2Publish™ Package gives you a consistent flow of Authority Positioning Assets™ to use in a variety of ways including blog posts, social media posts, FAQ series and more. Additionally, Google indexing will allow your Authority Positioning Assets™ to be visible online, drawing prospective clients to connect with your firm!